New Tubifi Collaboration Features Accelerate Video Production in the Cloud

Tubifi’s Online Video Platform Eliminates Geographic Constraints, Enabling Teams to Edit, Review, Approve and Publish Business Videos in the Cloud for the First Time

BURLINGTON, MASS. — Tubifi today introduced powerful new collaboration features in its online video production platform, enabling teams to work together on video projects in the cloud for the first time.

The new Tubifi features enable multiple creative professionals, no matter where they are located, to work together producing, editing, reviewing and publishing video projects. Tubifi collaboration eliminates geographic constraints, reduces costs, improves quality, and dramatically accelerates production of business videos.

Tubifi now is the only cloud video production platform that enables creative professionals to:

Collaborate on creation of videos in the cloud using a robust Final Cut Pro-compatible online video editor and other production tools.
Post preview videos with interactive commenting for clients and other reviewers and approvers.
Search for stock media from a database integrating millions of video, audio and still clips from the world’s leading content libraries; immediately assemble and preview comps in the online editor’s timeline; and purchase only the clips that will be used.
Permanently store their video assets in a personal Tubifi account with up to 100 gigabytes of free online storage.
“Tubifi is the only online video platform that lets users invite others to work on their projects, then post rough cuts for client review,” said Tubifi CEO Martin Heller.

How Tubifi Cloud Video Collaboration Works

A video creator who wants to work with others sends email invitations with a login code enabling them to work on the project. All collaborators have the same view of the project on the Tubifi platform. The host can purchase stock footage for the project, and any collaborator can search for and post preview stock clips into the timeline. Any collaborator can also upload footage into the project.

When a project is ready to show a client, the creators email an invitation to reviewers with a URL to open a Composition Preview window that displays the video along with a form for submitting comments. Once the client has approved a rough cut in the cloud, the creators can buy the stock footage to be used, and the full-resolution footage will automatically replace the low-resolution proxies in the composition.

Project creators can then export the media assets from the Tubifi cloud editor directly to their desktops for additional effects and editing. Media exports are Final Cut Pro 7 file-compatible for seamless desktop editing. If their projects don’t require additional finishing, they can publish their HD videos to the web directly from the Tubifi platform.

“Tubifi is a perfect complement to, not a replacement for, Final Cut Pro and other desktop nonlinear video editors,” said Heller. “By giving video professionals cloud-based tools that integrate smoothly with their existing workflows on the desktop, we help them save time and money and improve quality. For the first time, video editing and production can be a true collaboration.”

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