YouTube Launches Tokyo Video Production Studio

Google’s investment in original content has resulted in state-of- the-art studios in the U.S. and Europe, which allow up-and-coming talent to access the tools needed to produce higher-quality content for YouTube viewers around the world. Now the company has extended this initiative into Asia with a new facility in Japan called YouTube Space Tokyo.

The new production studio is housed in the Roppongi Hills building complex, the same high-end location into which Apple recently moved its Japan headquarters, and a location that puts the facility at the center of Tokyo’s international business community, with close proximity to the creative class in nearby Shibuya.

Much like the YouTube studio launched in London this time last year, the Tokyo space will offer YouTube partners advanced editing and video production tools, screening rooms, professional training, as well as dedicated recording spaces, a valuable commodity in the pricey and often cramped confines of central Tokyo. Google has already posted photos of the new space, revealing a fully functional professional studio that will likely attract some of the country’s best undiscovered talent.

To show off the kind of productions possible in the new space, YouTube posted a short video (below) called “Stalking Vampire” from local group Squash Films. Although clearly low-budget, the video nevertheless gives viewers an idea of what might be possible with the production resources YouTube Japan is making available to its partners. The new production space is particularly significant in Japan, a market in which obtaining international rights to locally produced content can often be a long, drawn out process that sometimes results in limited exposure for Japanese video content.

Google’s vice president of content operations, Tom Pickett, told The Newt Web that Google “built the YouTube Space Tokyo as a way to support the incredible wave of Japanese creativity we have seen develop among our YouTube Partners over the last few years. The Space is an investment in these creators to support their quest to make even better videos and build even bigger global audiences.”

New Tubifi Collaboration Features Accelerate Video Production in the Cloud

Tubifi’s Online Video Platform Eliminates Geographic Constraints, Enabling Teams to Edit, Review, Approve and Publish Business Videos in the Cloud for the First Time

BURLINGTON, MASS. — Tubifi today introduced powerful new collaboration features in its online video production platform, enabling teams to work together on video projects in the cloud for the first time.

The new Tubifi features enable multiple creative professionals, no matter where they are located, to work together producing, editing, reviewing and publishing video projects. Tubifi collaboration eliminates geographic constraints, reduces costs, improves quality, and dramatically accelerates production of business videos.

Tubifi now is the only cloud video production platform that enables creative professionals to:

Collaborate on creation of videos in the cloud using a robust Final Cut Pro-compatible online video editor and other production tools.
Post preview videos with interactive commenting for clients and other reviewers and approvers.
Search for stock media from a database integrating millions of video, audio and still clips from the world’s leading content libraries; immediately assemble and preview comps in the online editor’s timeline; and purchase only the clips that will be used.
Permanently store their video assets in a personal Tubifi account with up to 100 gigabytes of free online storage.
“Tubifi is the only online video platform that lets users invite others to work on their projects, then post rough cuts for client review,” said Tubifi CEO Martin Heller.

How Tubifi Cloud Video Collaboration Works

A video creator who wants to work with others sends email invitations with a login code enabling them to work on the project. All collaborators have the same view of the project on the Tubifi platform. The host can purchase stock footage for the project, and any collaborator can search for and post preview stock clips into the timeline. Any collaborator can also upload footage into the project.

When a project is ready to show a client, the creators email an invitation to reviewers with a URL to open a Composition Preview window that displays the video along with a form for submitting comments. Once the client has approved a rough cut in the cloud, the creators can buy the stock footage to be used, and the full-resolution footage will automatically replace the low-resolution proxies in the composition.

Project creators can then export the media assets from the Tubifi cloud editor directly to their desktops for additional effects and editing. Media exports are Final Cut Pro 7 file-compatible for seamless desktop editing. If their projects don’t require additional finishing, they can publish their HD videos to the web directly from the Tubifi platform.

“Tubifi is a perfect complement to, not a replacement for, Final Cut Pro and other desktop nonlinear video editors,” said Heller. “By giving video professionals cloud-based tools that integrate smoothly with their existing workflows on the desktop, we help them save time and money and improve quality. For the first time, video editing and production can be a true collaboration.”