Google’s investment in original content has resulted in state-of- the-art studios in the U.S. and Europe, which allow up-and-coming talent to access the tools needed to produce higher-quality content for YouTube viewers around the world. Now the company has extended this initiative into Asia with a new facility in Japan called YouTube Space Tokyo.
The new production studio is housed in the Roppongi Hills building complex, the same high-end location into which Apple recently moved its Japan headquarters, and a location that puts the facility at the center of Tokyo’s international business community, with close proximity to the creative class in nearby Shibuya.
Much like the YouTube studio launched in London this time last year, the Tokyo space will offer YouTube partners advanced editing and video production tools, screening rooms, professional training, as well as dedicated recording spaces, a valuable commodity in the pricey and often cramped confines of central Tokyo. Google has already posted photos of the new space, revealing a fully functional professional studio that will likely attract some of the country’s best undiscovered talent.
To show off the kind of productions possible in the new space, YouTube posted a short video (below) called “Stalking Vampire” from local group Squash Films. Although clearly low-budget, the video nevertheless gives viewers an idea of what might be possible with the production resources YouTube Japan is making available to its partners. The new production space is particularly significant in Japan, a market in which obtaining international rights to locally produced content can often be a long, drawn out process that sometimes results in limited exposure for Japanese video content.
Google’s vice president of content operations, Tom Pickett, told The Newt Web that Google “built the YouTube Space Tokyo as a way to support the incredible wave of Japanese creativity we have seen develop among our YouTube Partners over the last few years. The Space is an investment in these creators to support their quest to make even better videos and build even bigger global audiences.”